| Frederik Meijer Gardens & Sculpture Park promotes the enjoyment, understanding, and appreciation of gardens, sculpture, the natural environment, and the arts. Meijer Gardens is ranked among the 100 most visited art institutions in the world. The organization embraces the concept of a major cultural attraction centering around horticulture & sculpture. Meijer Gardens' commitment is to create a legacy of lifelong learning, enjoyment, and a rich cultural experience for generations to come. Department: Marketing Supervisor: Marketing Manager Pay Type: Full-time, Salary Compensation: The salary for this position ranges from $54,995 to $74,405, depending on experience and qualifications. Position Summary: The Multimedia Content Specialist is responsible for producing engaging, brand-driven photo and video content that reflect the core values and aligns with Meijer Gardens' mission and vision for a variety of audiences. The Multimedia Specialist captures the essence of the organization’s exhibitions, events and overall experience through high-quality visual storytelling. This position will collaborate cross-departmentally to collect, develop and manage content that enhances the organization’s digital presence across social media, websites, and marketing campaigns.
Essential Functions - Produce visual content (e.g., photography, video, drone footage, and dynamic reels for distribution through specific channels, publications or platforms (e.g., social media, mobile applications, and email campaigns.
- Capture photographs and videos of our gardens, sculptures, events, and visitors for marketing materials.
- Develop creative concepts and storyboards to guide visual storytelling initiatives that align with brand standards and marketing goals.
- Assist with developing interactive media for websites, applications and platforms.
- Utilize graphic design software to enhance visual content
- Collaborate with the digital marketing team to brainstorm, plan, and execute creative campaigns that highlight exhibitions, educational programs, and events.
- Edit and optimize multimedia content for various digital platforms, ensuring consistency, accessibility, and quality.
- Ensure all Multimedia content adheres with Frederik Meijer Garden’s and Sculpture Park brand standards and contributes to a cohesive visual identity.
- Monitor content performance and collaborate with teams and departments to analyze engagement metrics, applying insights to enhance future content.
- Coordinate with external vendors, freelancers, or production partners to support projects.
- Manage and organize digital assets, maintaining a well-structured digital asset management (DAM) system for easy access and future use.
- Stay updated with the latest multimedia technologies and trends.
- Ensure visual content follows accessibility best practices, including captioning and image descriptions when appropriate.
- Other duties as assigned.
Education and / or Qualifications preferred: - Education: Bachelor’s degree in Multimedia, Film, Marketing, Design, or a related field; or an equivalent combination of experience, training, and education required
- Experience:
- Minimum of three years’ proven experience in a similar role (e.g., photography, videography, or multimedia production) required
- Experience with 3D modeling and animation software preferred
- Experience with auto recording and editing preferred
- Skills/Knowledge/Licenses:
- FAA Remote Pilot Certification (or ability to complete certification within 90 days).
- Ability to support consistent branding and a unified look.
- Ability to reflect our brand voice and support overall communication objectives.
- Ability to produce frequent and high-quality multimedia content; specifically visual
- Ability to demonstrate high level video and photo editing skills
- Ability to ensure content is clear, consistent, creative, credible, and guest-centric
- Proficiency in operating DSLR/mirrorless cameras, lighting, audio capture, and stabilization equipment.
- Ability to demonstrate proficiency in multi-media (e.g., Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects), Canva, and other related project management tools.
- Ability to utilize Microsoft Office and related business tools.
- Working knowledge of digital asset management (DAM) systems and social media management platforms.
- Ability to demonstrate strong understanding of the video production process
- Ability to demonstrate strong understanding of social media marketing and visual storytelling for digital audiences.
- Ability to support multiple projects with time-driven deadlines.
- Ability to work both independently with minimal supervision and collaboratively in a creative team environment.
Organizational Expectations - Embrace Meijer Gardens’ mission to promote the enjoyment, understanding and appreciation of gardens, sculpture, the natural environment, and the arts.
- Embrace the organization’s non-profit status and commitment to serving and treating the public with dignity and working with a broad and diverse group of employees, volunteers, members, and guests in a respectful and professional manner.
Working Conditions: Traditional office environment with occasional assignments outside normal business hours. A flexible schedule may include occasional evenings, weekends, and holidays. Requires the ability to operate a computer, camera, and other production equipment; mobility across office, grounds, and exhibition areas; and the ability to lift to 15 pounds frequently and up to 50 pounds occasionally. (i.e., load, unload, and move light to heavy equipment). Occasional working environment in all outdoor weather conditions and greenhouse environments (i.e., temperatures over 100°F and below 0°F, rain, high humidity, snow, full sun, etc.). Requires standing, walking, bending, stooping, and reaching for extended periods of time- 80% or more of the workday may be standing on feet. As part of our onboarding process, all new hires are required to complete our background check. Frederik Meijer Gardens & Sculpture Park is an Equal Opportunity Employer. We believe in fostering a diverse and inclusive workplace.
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