Apply now Job no: 497667
Work type: Student Employment - General
Location: Big Rapids, MI 49307
Categories: Student Employment - General

Position Title:	University Recreation Social Media Planner (Student Position
Location:	Big Rapids, MI 49307
Department:	University Recreation
Advertised Salary:	$14.49
Summary of Position:	The Campus Recreation Social Media Coordinator is responsible for planning, creating, and managing engaging content across social media platforms to promote programs, events, facilities, and services. This position plays a key role in increasing student engagement, brand awareness, and participation in campus recreation activities.
Position Requirements:	• Strong written and verbal communication skills. • Experience managing organizational social media accounts. • Basic graphic design skills (Canva, Adobe Express, or similar tools). • Ability to work independently and meet deadlines. • Availability to work evenings or weekends for event coverage as needed. • Knowledge of social media analytics tools. • Photography and/or video editing experience. • Marketing, Communications, Public Relations, or related major.
Essential Duties/Responsibilities:	• Create and publish engaging content (graphics, photos, videos, reels, stories) for platforms such as Instagram, Facebook, TikTok, and X. • Develop and maintain a content calendar aligned with program schedules and marketing campaigns. • Attend events and programs to capture real-time content. • Monitor and respond to comments and messages in a professional and timely manner. • Track analytics and provide monthly performance reports with engagement metrics and growth insights. • Collaborate with program coordinators to promote intramurals, club sports, fitness and wellness events, special events, and facility updates. • Ensure all content aligns with university branding guidelines. • Stay current on social media trends and recommend new strategies to increase engagement.
Number of Positions Available:	1
Documents Needed to Apply:	Resume, Class Schedule
Job Close Date:	April 10, 2026
EEO Statement:	Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement.