VP, Integrated System Communications

Corewell Health
Corewell Health

Marketing & Communications

Grand Rapids, MI, USA

Posted on Jul 12, 2026

Job Summary


The VP, Integrated System Communications charts a course for integrated communications that advances the mission, vision and brand promise of Corewell Health. The scope of this role includes internal, external and executive communications for a variety of stakeholders and audiences including employees, system executives and leaders, board members, physicians and other clinical staff, patients and family members, industry leaders and members of the communities in which we serve.

The VP, Integrated System Communications is an exceptional communicator and influential leader who thrives on building trust, inspiring confidence and growing relationships. The VP has a proven track record of using communications to elevate organizational reputation and brand trust. This leader imagines the possibilities and casts a vision while at the same time drives toward clarity and strategic prioritization for key customer groups and for their own teams.

In this role, primary customer groups include the System Leadership Team (SLT), regional presidents and their leadership teams, the Chief Strategy and Marketing Officer and leaders across the Brand Marketing, Communications and Consumer Experience group.

The VP, System Communications is a strategic thinker with a high degree of intellectual horsepower, a servant leader passionate about creating an inclusive and inspiring culture for their teams, and a seasoned communicator with strong personal and professional alignment with our organizational values and our departmental focus on innovation and growth.

Essential Functions
  • The VP, System Communications casts a vision and charts a strategic course for the internal, executive and external communications of Corewell Health.
  • Leads internal communications and the optimization of various internal comms channels including the corporate intranet (both web and mobile-based platforms). Supports HR comms and the development of organizational culture in partnership with the System Leadership Team (SLT), regional presidents and their leadership teams, the Chief Strategy and Marketing Officer and others. Supports the creation of self-service tools for team members and leaders throughout the system and establishes a customer service model for high priority departments.
  • Leads the strategy for executive communications and serves as the key point of contact for the Office of the President & CEO, as well as other SLT executives. Develops a comprehensive messaging platform with a clear, consistent narrative – aligning enterprise strategy and vision, mission-critical priorities, and the voice of the brand.
  • Leads external communications including both proactive and reactive public relations, as well as crisis communications. Builds brand trust and reputation at local, regional and national levels. Anticipates communications challenges; prepares effectively for the unexpected; remains calm and provides clarity in crisis management. A poised and polished speaker, the VP draws from experience earned by representing other organizations at the size, scale and scope of the Corewell Health system.
  • Effectively uses data & insights to drive communications forward, meeting audience members where they are.
  • Leads and develops a highly effective team capable of fulfilling the strategic objectives outlined in plans for internal, executive and external communications. Inspires leaders and team members across communications functions to innovate, collaborate and educate one another and with other functions across the department.
Qualifications
  • Required Bachelor's Degree in communications or similar field of study
  • Preferred Master's Degree in a related field, MBA or similar
  • 15 years of relevant experience progressive experience in communications Required
  • 10 years of relevant experience leading communications for large (10,000+) organizations, preferably in a highly regulated industry such as health care and/or coverage, higher education, banking / finance, foodservice or similar industries Required

Physical Demands

  • Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
  • Waist to Waist > 5 lbs: Seldom up to 10 lbs
  • Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
  • Waist to Overhead > 5 lbs: Seldom up to 10 lbs
  • Bilateral Carry > 5 lbs: Seldom up to 10 lbs
  • Unilateral Carry > 5 lbs: Seldom up to 10 lbs
  • Pushing Force > 5 lbs: Seldom up to 10 lbs
  • Pulling Force > 5 lbs: Seldom up to 10 lbs
  • Sitting: Frequently
  • Standing: Occasionally
  • Walking: Occasionally
  • Forward Bend - Standing: Seldom
  • Forward Bend - Sitting: Occasionally
  • Trunk Rotation - Standing: Seldom
  • Trunk Rotation - Sitting: Occasionally
  • Reach - Above Shoulder: Seldom
  • Reach - at Shoulder or Below: Seldom
  • Handling: Occasionally
  • Forceful Grip > 5 lbs: Seldom
  • Forceful Pinch > 2 lbs: Seldom
  • Finger/Hand Dexterity: Frequently

How Corewell Health cares for you

  • Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
  • On-demand pay program powered by Payactiv
  • Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
  • Optional identity theft protection, home and auto insurance
  • Traditional and Roth retirement options with service contribution and match savings
  • Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Marketing Admin - Corporate

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

40

Days Worked

M-F

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.

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