Communication Lead
Amway
Administration
Posted on Mar 13, 2026
Job Responsibilities
- Develop and execute communications and content plans aligned with business objectives that proactively build and protect the company’s reputation.
- Drive and produce high-impact, SEO-optimized articles, blogs, and long-form content that supports brand positioning.
- Collaborate with cross-functional teams, including marketing, sales, and other departments, to align content with overall business strategies, product launches, ABO centric communications and other initiatives.
- Lead and work with designer on the creative briefing process and manage end-to-end campaign content delivery
- Plan, curate, and manage the creation of high-quality, relevant, and engaging content, including management of freelancers, content creators and vendors to fulfil strategy’s content needs to drive traffic, engagements and positive reputation.
- Identify, evaluate and implement content or public relations partnerships and initiatives to meet strategic business objectives.
- Ensure all content aligns with brand voice, messaging frameworks, and audience personas.
- Oversee brand mentions, backlink profiles, and online reputation via reviews and third-party content
- Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
- Monitor campaign effectiveness and optimize content based on performance data.
Job Requirement
- Bachelor degree in related field preferred
- At least 6-8 years extensive experience in content marketing, public relations, or corporate communications.
- Adept in project management and balancing strategic vision with hands-on execution.
- Excellent writing, editing, and communication skills, with a strong grasp of editorial tone and nuance; in both English and Mandarin language
- Ability to manage multiple projects and stakeholders with attention to detail and strategic focus
- Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
- Deep understanding of media relations, content strategy, and reputation management
- Understanding of large language model is a plus
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